Our Consumer Health Commitments

Inspiring Creativity and Improving Health

Bayer is proud to have launched the first Global Creative Council in the consumer health sector. This initiative is aimed at harnessing the progressive and collective creativity of industry marketing experts to help better educate consumers, enabling them to take care of their own health.

 

To overcome the perceived lack of creativity in healthcare promotional campaigns, the industry must foster a culture of creativity that will, in turn, drive overall campaign effectiveness and attract new and diverse talent into the industry.

 

The Creative Council brings together senior leaders from a variety of companies, and focuses on how the creative industry addresses pressing topics such as misconceptions about health, representation in advertising, and brand sustainability.

 

Senior marketing leaders from top creative agencies and world-renowned brands are volunteering to work with Bayer to enhance creativity and inspire consumers to take better care of their health.

 

Read about our Commitment to Empower Personal Health

Read about our Commitment to Sustainability

 

Creative Council Members

Bill Brock​Bill Brock

Founder, AnalogFolk

 

 

Rupen Desai
Rupen Desai 

Global CMO, Dole

 

 

Remi KentRemi Kent

CMO, 3M

 

 

Tonise PaulTonise Paul

Chairman, Energy BBDO

 

 

Miguel SimonsMiguel Simoes

CEO Western Europe, MullenLowe

 

 

Sadie ThomaSadie Thoma

Google Director, US Creative Partnerships

 

Patricia CorsiPatricia Corsi

Council Host, Global Chief Marketing & Digital Officer, Bayer

 

Amalia ChondromatidouAmalia Chondromatidou

Head of Global Marketing Excellence & Sustainability, Bayer

 

Rebekka ItenRebekka Iten

EMEA Head of Strategic Operations, Bayer

 

 

Jeff JarrettJeff Jarrett

NA Chief Marketing Officer, Bayer

 

 

Marcela LopezMarcela López

LATAM Derma Category, Lead & Innovation, Bayer

 

 

Eva YaoEva Yao

China Head of Marketing & Innovation, Bayer